Marketing is broad enough that generic keywords like "marketing strategy" rarely differentiate you. Get specific to your sub-discipline.
Content & SEO
- ✓ SEO
- ✓ Content strategy
- ✓ Keyword research
- ✓ Editorial calendar
- ✓ Organic traffic
Paid & performance
- ✓ PPC
- ✓ Google Ads
- ✓ Meta Ads
- ✓ CAC
- ✓ ROAS
- ✓ A/B testing
Brand & creative
- ✓ Brand positioning
- ✓ Campaign development
- ✓ Creative direction
- ✓ Rebrand
Analytics & tools
- ✓ Google Analytics
- ✓ HubSpot
- ✓ Marketo
- ✓ Attribution modeling